by Ginny Soskey


Remember your last marketing team meeting? That one person spoke to your team and just started throwing data at you from your monthly marketing reporting deck. No context — just numbers, graphs, and the occasional pop of color. Instead of intriguing you, he or she put you to sleep — it was really hard to stay awake when someone was just throwing data at you.

You don’t want to be that person.

Instead, you want to be the one who uses data to tell a story in your monthly marketing reporting. The one that uses data to prove an argument. The one that makes data easy to understand. The one your boss notices for using data smartly.

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